Best Trains Forever

As the Agency of Record for Fisher-Price, we got the chance to work on a sub-brand - Thomas & Friends. I led the initial project scoping inclusive of a bonus structure, the strategic framework, and eventually led the team through creative execution and production. With small budgets and a nimble team, I navigated through countless negotiations with the goal of keeping the creative integrity intact, the budget held, and the scope untouched. In the end, we got the chance to breath life back into a timeless brand that seemed to have been forgotten.