Product Films

After re-establishing a brand POV for Fisher-Price, I led the creative development and production of the supporting product launches - navigating talent , BA obstacles, and a strategic through line from the brand to the product. I worked on two suites of Product Films, totaling 11 spots. We wanted to show that no matter how small you might be, there are some pretty big adventures going on in your world - and sometimes, adults just need to get on your level. The combination of product films and brand support led +40% increased purchase intent from the previous year.