The Chatter Telephone

We decided to launch a nostalgic toy from Fisher-Price past and make it splashy, timing our moment in line with big tech phone launches. We found an established partner that not only sells toys, but has a reputation in the tech industry as well - Best Buy. In the end, the phone sold out within 24 hours, garnered over a billion impressions, and drove +20% sales of the classic toy phone in the same time period.