Let’s Be Kids

I was lucky enough to see Fisher-Price through two brand films. One of which was the launch of our initial brand platform, Let’s Be Kids - a reminder for adults to come back to world of childhood more often. In our second year, we wanted to remind adults to get on ground and be a kid but not by themselves, with their own kiddos. For the first brand campaign out of W+K, we increased brand awareness and purchase intent increasingly over the course of these two brand films. The media mix that led to these results also included strategic placement of the supporting product films.