Orange Vanilla Launch

The launch of Orange Vanilla Coke led to one of the most successful sales quarters for Coca-Cola in their history. During March Madness, we saturated the market with Orange Vanilla Coke. From hysterical and repetitive radio ads, to epic commercials, banners, OOH, all the way to the physical manifestation of the two flavors in the form of human twins. I led the entirety of each deliverable from inception to execution.