For the Love of Liquid

While product porn isn’t always the most creatively flexible work, it can be an awesome tool to hammer home using it just how premium, or beautiful, or in this case delicious their product is. For several years on Coke (both before and after my time), there was a strong desire to support brand work with liquid-focused product work. So, we concepted and produced over ten of these deliciously satisfying liquid-centric spots. Because there were so many deliverables with a lot of the same visual principles, it took holding firm hands with the clients, creatives, and production partners (and OT) to bring them to life.